Finaeo Inc. is a digital platform powering the life insurance industry to bridge the digital divide between insurers, brokers, and clients through a single operating system. It has been called the Amazon of the insurance industry and has raised over $10 million in venture funds. In this episode, we cover what hiring looks like for a startup, how to build and maintain a good culture even while a company is expanding and changing, and Aly's process of raising capital for Finaeo.

Some Questions We Ask

  • Your LinkedIn bio has a quote from Steve Jobs, that goes, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do” Can you talk us through why this is so important to you and why you chose it as your bio?
  • Can you talk to us a little about Finaeo, why you founded it, and why it's important?
  • How much research did you do before founding your company to make sure your idea was sound? How did you conduct the research? What data points or things made you believe it was a good enough idea to invest into?
  • Not only are you a founder, but you are a CEO. What challenges have you faced being the CEO of your own company? Is there anything you wish you knew beforehand?

Top Quotes

In tech, we talk a lot about product-market fit and I think that is important and there is a point in time when product-market fit happens where your company just hits this exponential growth curve. But the beginning journey of a company to me is about founder market fit. Like are you the individual built to understand and solve this complicated problem? So, thinking about our long-term vision and future first which is that we want to be an industry platform the question is where do you start since you have all of these moving parts, and we kind of boiled it down to the first principle of our industry. That first principle insight is distribution power changes the insurance companies' behavior.

Action Items


Think deeply and write about what you care about the most.


Don't optimize for money; optimize for experiences. Focus on meeting people, building relationships, and getting comfortable with failure.


Focus on your mental health. Reach out for support and be honest with yourself about challenges you might be facing.